<span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix="Reading Time:"></span> <span class="bsf-rt-display-time" reading_time="2"></span> <span class="bsf-rt-display-postfix" postfix="mins"></span></span>If You Want to Persuade, Frame Things as Experience
Think about a purchase that has improved your life in a significant way. For me, it’s my Boston Terrier pup Octavian. The experiences I’ve had with him have been truly life-changing. Most things that you will spend money on in your life will have both sides: a material side (you own a Tesla) and an […]
<span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix="Reading Time:"></span> <span class="bsf-rt-display-time" reading_time="5"></span> <span class="bsf-rt-display-postfix" postfix="mins"></span></span>Horns of Dilemma: Using a False Dichotomy to Create the Illusion of Choice
Whichever way you turn, you get gored “A man is an angel that has become deranged, Joe Fernwright thought. Once they — all of them — had been genuine angels, and at that time they had had a choice between good and evil, so it was easy, easy being an angel. And then something happened. […]