If You Want to Persuade, Frame Things as Experience
Think about a purchase that has improved your life in a significant way. For me, it’s my Boston Terrier pup Octavian. The experiences I’ve had with him have been truly life-changing. Most things that you will spend money on in your life will have both sides: a material side (you own a Tesla) and an […]
Horns of Dilemma: Using a False Dichotomy to Create the Illusion of Choice
Whichever way you turn, you get gored “A man is an angel that has become deranged, Joe Fernwright thought. Once they — all of them — had been genuine angels, and at that time they had had a choice between good and evil, so it was easy, easy being an angel. And then something happened. […]