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Horns of Dilemma: Using a False Dichotomy to Create the Illusion of Choice
Whichever way you turn, you get gored “A man is an angel that has become deranged, Joe Fernwright thought. Once they — all of them

This Popular Marcus Aurelius Quote Is Idiotic
If this article is coming up for you at all I have no doubt you have seen this quote before. “Waste no more time arguing

Why You Should Hope Your Dreams Don’t Come True
“Don’t seek for everything to happen as you wish it would, but rather, wish that everything happens as it actually will” — Epictetus For those

The Most Important Growth Marketing Principle: Restraint
Warren Buffet once gave somewhat contrarian advice to the pilot of his private plane. The pilot had been talking about his career goals and Warren

What the Fuck Are Burn Rate & Runway
Two important concepts for any startup Burn Rate Burn rate is how much money your company is spending each month. So that means that your

Are Californians mistakenly thinking of COVID-19 risk like a wildfire?
Here in California, we are no strangers to wildfires. It’s perfectly normal for several of our massive forests to turn into blazing infernos and rampage